This Is My Milwaukee is a piece of video and performance art that debuted in 2008 as a public tourism campaign. Setting up a mailing address and answering a dedicated phone line during business hours, we sought to convince would-be tourists to become residents of a fictionalized version of Milwaukee through press releases, promotional booklets, and postcards.

Select Press:
"Is My Milwaukee Really Our Milwaukee?" - The Onion A.V. Club
"Come For The Weekend, Stay For Life" - Laughing Squid
"What The Heck Is This?" - OnMilwaukee
"Hey, Wait A Minute, That's Not My City" - Milwaukee Journal Sentinel